Octavo® logotype Founded by John Warnock (founder of Adobe Systems), Octavo publishes digital facsimiles of rare books. Mark van Bronkhorst developed Octavo's logo, basing it on a letterpress original set by Jack Stauffacher (Greenwood Press). The mark retains the subtle distortions of metal type, reinforcing the modernity and antiquity of Octavo's products. Van Bronkhorst also designed Octavo’s packaging system.