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TypoBrand works with you to develop creative and affordable typographic solutions.
TypoBrand stresses the importance of a whole-project approach. While design
considerations are often the primary focus, design is just one of many
important factors that affect cost and brand implementation. How type is
selected or developed, licensed and distributed should be considered in
tandem with design issues to best understand all options available,
determine realistic budgets, and make informed decisions. To assure a
streamlined implementation, TypoBrand will assist you in resolving various
issues, including:
Design decisions.
Will a new typeface design be developed? Will an
existing typeface be modified or re-interpreted? Will existing typefaces be
specified?
Production.
What formats are needed for different operating systems? Is
cross-platform compatibility required? Will special 'hinting' be needed for
optimum on-screen quality? What languages need support in order for the
face to be specified for the brand?
Rights and related costs.
Will a custom typeface be proprietary? Or will
it be needed exclusively for a period of time? Is a non-exclusive solution
acceptable?
Licensing.
Fonts are intellectual property like other software. When
fonts are being licensed for branding, establishing or at leastanticipating how widely a font family will be used opens the door to
structured licensing. Compared to uncoordinated font purchasing, structured
licensing can save you or your client a considerable amount.
Distribution. How do you
assure that only the right font(s) get used as
part of implementation? What are the best ways to license and deliver the
fonts to various users at various locations or within various companies?
And if the typeface is proprietary or exclusive, how can you be sure the
fonts are distributed only to authorized users?
There are myriad solutions to these questions and others. TypoBrand will
research and present detailed options that are tailored to your needs.
TypoBrand can define a clear strategy to achieve your objectives, make
the most efficient use of your budget, and streamline implementation.
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